The Xiaomi M4 wants to take the #1 spot from iPhone. Photo: Xiaomi Apple and Xiaomi executives got into a little trash talk fight at the World Internet Conference this week in China. Xiaomi’s CEO Lei Jun described his company as a “small miracle ” that’s ready to dominate the smartphone world. But Apple’s general counsel, Bruce Sewell, who was also at the conference, wasn’t impressed with all of Xiaomi’s boasting. Xiaomi’s sudden rise to being the world’s third largest smartphone maker has been nothing short of miraculous. Executives at the Apple copy-cat are bullish on the company’s future and hope to become the top smartphone maker in 5 to 10 years, but Sewell thinks that’s much easier said than done. “It is easy to say, it is more difficult to do,” Bruce Sewell, Apple’s general counsel and senior vice president of legal and government affairs, told the conference when asked about Lei’s bold claims which would require ...
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